Category Archives for "Advertising"

Losing $4,000,000,000 on Purpose?

| Advertising

Have you ever ran a promotion that bombed?  Have you ever lost customers…not prospects, but hard earned, trusted, valued, and paying customers because of an ad? A company just bet huge that being controversial will be good for business.  And they lost almost $4 Billion dollars  (that a 4 with 9 zeros!) in less than 24 hours* because […]

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The First Rule of Change is…to PANIC!

| Advertising

If you’ve opened up your Facebook page today, you’ve been pummeled…   THE WORLD IS GOING TO END!!!!   The mighty Zuc has decided that there are too many slimy advertisers on Facebook. He must reclaim the pure notion that Facebook is a novel place where people only connect with their friends and families.   […]

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