Category Archives for "email marketing"

Losing $4,000,000,000 on Purpose?

| Advertising

Have you ever ran a promotion that bombed?  Have you ever lost customers…not prospects, but hard earned, trusted, valued, and paying customers because of an ad? A company just bet huge that being controversial will be good for business.  And they lost almost $4 Billion dollars  (that a 4 with 9 zeros!) in less than 24 hours* because […]

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A Good Idea: 4-wheelers and 4-kids…

| email marketing

Dropping in on you during this holiday weekend with a little story… Yesterday, my family and I (including all 4 kids—under 9) went up to my brother-in-law’s hunting cabin in the mountains of Pennsylvania. A couple of hours in the truck (one way) with the requisite “potty breaks”, and our sanity was mostly intact. All […]

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